Speaking, writing & teaching.

I speak and write about creative direction in the age of AI — about what changes when execution becomes infinite, and why criteria becomes the new bottleneck.

What I talk about

The conversations I'm most interested in right now:

Direction over execution When AI can generate fifty logos, a hundred website variants, and a thousand pieces of copy, the scarce resource isn't output. It's deciding what's worth making.

The UX-to-brand crossover What rigour from product design brings to brand work, and why the best creative directors of the next decade will think in systems, not in deliverables.

Brand criteria in fast-moving teams How founders and small teams can make brand decisions without freezing — and how to build a system that the team can keep extending without me in the room.

Teaching

I currently teach:

UX at Universidad Carlemany (Andorra) Brand design at Instituto Johan Cruyff (Barcelona)

Previously at Elisava (Barcelona).

Writing

I'm currently developing a series of essays on creative direction in the age of AI. Coming soon.

Available for

Conference and event talks

Podcasts and long-form interviews

Workshops with internal creative teams

Guest lectures and university sessions

By invitation only. To explore a collaboration, get in touch.

Email me 
Where I am now

I'm currently focused on creative direction work — moving away from hands-on execution and into the role of leading teams and partnering with founders. The work is more strategic, more leveraged, and more aligned with how I think.

If your project needs that kind of partnership, let's talk →.