About Sílvia Langa.

Creative director with 15+ years working at the edge between brand and digital product. Based in Andorra, working internationally.

A smiling woman with blonde hair and blue eyes, wearing a white top, against a plain gray background.

Background

I started my career in digital product, designing websites and apps for clients across Spain and beyond. Over the years, the work expanded to include brand systems, narrative and visual identity — and I realised the most interesting challenges sat at the intersection of the two.

Today, I work as creative direction for founders, CEOs and teams that need senior criteria at critical moments. I lead in two ways: as an individual partner under my own name, and as director of Guinda Studio, the practice I co-founded with Arantza Montero for projects that require full execution with an in-house team.

What I'm known for

  • Connecting brand and digital product as a single system

  • Bringing UX rigour to brand decisions, and brand rigour to product decisions

  • Working with internal teams as a senior layer, not as a replacement

  • Sustaining direction over time through long-term retainers

  • Direct, decision-led communication — no fluff

Selected clients and partners

PepsiCo logo with a stylized 'p' and a circle, accompanied by the word 'pepsico' in lowercase letters.
Black background with white text displaying "M&S"
Black background with the word 'IDEO' in large white letters in the center.
The image features the logo and text for 'Designit, a Wipro company' with a white background.
SYP Partners logo with beige text on a white background.
Sabadell logo in beige and white.
Privalia logo with a stylized flower icon and the word 'privalia' in lowercase letters.
Text reading 'seen FERTILITY' on a black background
Logo of MX BQ with the slogan 'Cocina como vives'.
Text displaying 'LA JOYA' and 'ALEGRÍA IBÉRICA' on a black background.
Logo of Vall Companys Group featuring a stylized icon and company name
Text reading 'FLOUR + KALE' in a stylized font on a black background.
Cynergy Bank logo in black and white.
H&M logo in beige color on a white background
Text that reads 'HIDDEN' with the 'E' partially obscured.
The word 'Ocado' written in a stylized font with a black background. 
Speaking, writing & teaching

I teach UX at Universidad Carlemany (Andorra) and brand design at Johan Cruyff Institute (Barcelona). Previously, I taught at Elisava (Barcelona).

Teaching keeps the criteria sharp. It forces clarity in how I explain decisions, and it puts me in conversation with the next generation of designers — which keeps me honest about where the field is going.

Get in touch 
Where I am now

I'm currently focused on creative direction work — moving away from hands-on execution and into the role of leading teams and partnering with founders. The work is more strategic, more leveraged, and more aligned with how I think.

If your project needs that kind of partnership, let's talk →.