Flag vs Window: A mistery from Microsoft
It is said that Windows 8 is a total re-imagining of the Windows Operative System. According to Microsoft, everything is re-studied, re-analyzed and improved, including the new logotype. Here we go.
The Windows logotype is well known around the globe. We could question if it works or not, if you like it or not, if is old or if it’s suffered too many redesigns. The thing is that, with the launch of the new Windows 8, Microsoft redesigned the Windows logo once more.
Sam Moreau, Main Director of UX at Microsoft Windows’ division explains that for the creation of the new logo they had to take in account various aspects. They want to make it look ‘modern and classic’ at the same time, that of the Metro style in the old times, and that it was humble and, at the same time, that projected confidence.
The glass and shiny effects of Windows Vista and Seven logos were discarded for the redesign in Windows 8, where they wanted to go back to its roots. In fact, Moreau assures that for this redesign, they used the Windows 1 logotype as a base, ‘a design few people remember’.
In charge of this redesign was the prestigious Design Agency Pentagram. When Paula Scher, of Pentagram, showed Microsoft the sketches for the new logotype she asked surprised: If the name is Windows why do you have a flag as your logotype?
The truth is, as Orwell said, ‘To see what is in front of one’s nose needs a constant struggle’.
And with Windows, Microsoft looks like spent more time giving shine to the name rather than rigor and consistency to the brand.
If we compare the most competitive (two) brands on the Desktop market we can see a very different evolution:
From these two brand-timelines each person can get its own conclusions.
It is expected that Microsoft launches a consumer preview edition of Windows 8 at the Mobile World Congress 2012 in Barcelona from February 27th to March 1st. Barcelona.
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